“… Nobody said it was easy…” I wonder if Coldplay had in mind salespeople’s job when they were composing this song 😉 … Indeed, converting leads into deals is a real hot potato and it’s always quite challenging, as you can get concrete results only if you nurture and stalk those potential customers.
If you’re struggling to stay on top of your startup sales, you’re probably thinking about outsourcing at least a part of your sales process.
And why wouldn’t you? Sales outsourcing costs are low, so it’s an easy solution that takes care of your problem. Besides, there are so many people around you who rely on outsourced sales for startups.
But before you outsource sales, hold on for a moment. Here are a couple of reasons why outsourcing sales isn’t the smartest idea for your business.
Are you an entrepreneur, a business freak or a passionate B2B employee? Then, I guess you are aware of the potential cold emails have to generate leads and boost sales. [Ps. If still a greenhorn, check this out 😉 ]
What you might not know, instead, is that there are many other purposes you can achieve with this type of outreach. Indeed, cold emails are a real goldmine if well-structured and effectively managed!
A rapid company’s growth is something that majority of business founders worship over. They think that after reaching this stage, the wave of success just has to pick them up further to the stars… But in reality scaling the processes while new clients are knocking on your door and dealing with all the organizational and managerial issues – is quite a challenge even for experienced founders/managers.
The end of December is a great time to look back, go through all good and bad things that happened, and set up the goals for the new year. Along with business analysis try to allocate some time for self-reflection and learning.
Since I founded RightHello, I have spent a lot of time worrying about how to deal with competition in business. My team, co-founders and VCs often asked about our competitors. Which sometimes made me worried that our business rivals were at least 10x better.
Learning new methods for sales can be tempting. But I’ve always preferred simple things. Like cooking at home instead of going to restaurants. Or using simple principles in sales. Because the best principles never change.
Christmas is around the corner. Regardless of whether we celebrate it or not, founders have one thing in common at the end of the year. We’re trying to improve sales performance as much as possible before 2016 is nothing but the past.
These days if all is good in your company and you’re not worrying about new customers, you’re probably running a unicorn startup. Otherwise it might just be a short moment of silence before another storm of customer issues and growing demands that fuel the fear of competition taking them away. To avoid storms, you might consider organizing a cold email campaign to satisfy your need for new customers.
Running a business means years of trial and error. RightHello has been going strong for almost 3 years now. There were plenty of errors along the way, but we dealt with them. Straightening out each of these 6 mistakes also gave us a valuable lesson to carry on with.
Thanks for reading our blog where you can find a lot of articles about sales, cold emails, lead generation! Just want to let you know that you can now subscribe to RightHello’s first ever, 4-day email course –Hacking Business Growth.