It was spring, and the CEO of AltaMedia was reading an article on LinkedIn in his free time. As luck would have it, Piotr Gruszecki was reading about RightHello’s history. RightHello’s path was similar to how AltaMedia grew, and because Piotr has good instincts on whom to work with – he decided to contact us. 3 days later RightHello was already preparing a campaign for AltaMedia.
Though the campaign was for a new service, the company has a long history of doing performance marketing. Performance marketing doesn’t forgive – cases where tiny decreases in conversion rates cause total loss of website traffic within hours are nothing extreme.
Coming from such an environment, the AltaMedia team became great at online conversion optimisation and was at the brink of introducing a new service to the world of e-commerce.
At the moment that Piotr read the article, the new service didn’t have a 100% defined offer, nor has AltaMedia had any e-commerce clients before. Because they were entering a new market, they also had no-one that knew how to sell the new service.
Targeted at 1-10 sized e-commerce companies in the local, Polish market.
AltaMedia was able to ease their way into a completely new market, avoiding early stage roadblocks that stop most startups from ever succeeding. Which is exactly why Piotr has decided to continue cooperating with RightHello.
In Piotr’s mind, RightHello is great for companies that don’t want to wait, can’t spare time to acquire new customers or simply need new customers really fast. In cold email marketing, not every email is supposed to generate a new sale.
The goal, as Piotr nicely put it, is to build an effective system of email targeting, writing, sending, automation, measuring and optimization. It is supposed to give your business a stable deal flow, and within the first 3 months AltaMedia was able build and maintain it. When you don’t worry about new deals coming in regularly, the whole business runs much more smoothly.
Piotr said one of the best things I’ve ever heard when we talked:
“It’s very true that startup founders sleep like babies – in that they wake up every 2 hours and cry.”
Which is the case for most founders that have trouble finding new customers and defining their offer. Our hope is that, partly thanks to Righthello, Piotr now sleeps like a log, or a bear in hybernation.
If you need to improve e-commerce conversion rates, now you know whom to call – AltaMedia.
And if you need to enter a new market and start selling, or build a stable deal flow – contact RightHello.
“We have been planning to launch Conversion Optimization services already for some time. Preparations were carried out parallel to existing performance marketing business, which means current activities had always priorities. Then, early 2016, we decided to speed up, rather leap-frogging to full-fledge business, than going through micro steps of a typical organic growth. Easy to say, but challenging to have a sales pipeline filled up from day one.
At that time, I have spotted RightHello. Their product looked like a perfect match and for me it was no-brainer to give it a go and sign the contract. The job they did was equivalent to what is normally done by the sales team, preparing hot leads, which we needed to convert to contracts. And we did that, just slightly stretching resources of existing organization.
Once we got traction, we thought about scaling up, approaching also international markets. Then, it was the time to hire a sales manager, dedicated to work with leads generated by RH. We did that and we also extended our contract with RH. So, after few months we had a stable deal flow and a fine tuned product.
Outsourcing is nowadays present in many areas, while in sales it is rather challenging, as the handover of leads is done in the middle of the sales process. What RH is offering is much more than raw lead generation, it’s really like having a professional sales team next door, created almost overnight. What we receive, is flexibility and instant communication with open minded professionals. One might argue, that the service is just for startups. Yes, it is, but in many cases it brings even more value for incumbent organizations, with high ongoing costs of IT personnel, when it is critical to have these resources productive and busy. Should there be a rapid need to boost sales capabilities, the RH is a right Partner to work with.”