SO FINE Case Study

Target

Targeted country: Poland-based SMes
Targeted companies: textile, production, e-commerce, FMCG, real estate
Targeted position level: CEOs, upper level management, marketing directors

The client

SO FINE is an interactive marketing agency from Szczecin, Poland. They specialize in developing marketing strategy, as well as brand PR and promotion. The agency also builds websites and develops mobile apps. So far, it’s taken care of the image of organizations, events, and people such as: Pogoń Szczecin, Szczecin Jazz Festival, Netto, Polskie LNG, and Rafał Bryndal.

The challenge

The agency was keen on building a new database of prospects, because thus far, they’ve been mostly operating based off recommendations and returning customers. They wanted to expand beyond the local market (North-West Poland) and most of all boost their sales.

The solution

The staff deals with advertising on a daily basis and knows marketing inside out. Łukasz Kłaczyński, managing director at SO FINE, was looking for a different, experimental method for winning new clients. The method proved to be cold emailing.

The implementation

Apart from managing the agency, Łukasz is also responsible for sales. He has a lot on his plate, so he wanted to fully commission the task to a company excelling in lead acquisition. We’ve met the requirements and our experts helped select target businesses for the SO FINE campaign.

The result

We ended up sending 732 emails, 54% of which were opened by recipients. A whole 95 people (13% of recipients) provided positive response. Currently, Łukasz keeps arranging new meetings with potential clients whom he won thanks to the campaign.

open rate

54 %

open rate
response rate

20 %

response rate
conversion

13 %

conversion from sent email to business opportunity
lukasz klaczynski sofine

Łukasz Kłaczyński

managing director at SO FINE

The campaign ran by RightHello have opened up new opportunities for us, which help us move on from the local to the national market. We get a lot of positive feedback from our new potential clients. Thanks to the campaign we’ve managed to discover a number of interesting companies we had no idea existed. On top of that, we received excellent customer support. RightHello has met our expectations.