Supporting regional sales representatives

DATEV.pl has been present on the Polish software market since the year 2003.
During that time the company has attained the status of an independent provider of IT knowledge, combining in it offer IT systems consulting, programming services, implementations and business consulting. DATEV.pl is:

  • a professional team with knowledge and experience on the IT solutions market
  • legal safety due to close co-operation with the professional environment
  • safety of investments. Well-established position on the Polish and international market
  • comprehensive offer precisely adjusted to our customers’ requirements

DATEV.pl is owned by the German co-operative society of tax advisers and chartered auditors DATEV eG. DATEV eG is:

  • Leading manufacturer of software for chartered auditors, tax advisers, lawyers and businesses on the German market
  • Nearly 50 years of experience in the IT sector
  • 40,000 firms using its software
  • Over 7,000 employees
  • Annual revenues in excess of EUR 840 million

We help DATEV.pl marketing team in generating high-quality leads from various industries in different regions, working directly with sales representatives. As their offer was a dedicated ERP system, each contact to a decision maker is of high value.

The ideal customer profile was a company with more than 50 employees. This is usually the size of companies with big need for a ERP system and potential of its implementation.

Target: decision makers responsible for ERP system (Chief Financial Officer, Chief Accountant)

Open-rate: 52%

Total percentage of people who responded: 43%

Conversion from sent emails to opportunity: 9%

Righthello provided us with professional customer service and high-quality leads that soon converted into meetings and deals.

Izabela Dacewicz
Marketing specialist