Targeting a narrow niche market

target

CTO’s and CEO’s of companies that develop software for tachographs

Tacho•API is a product dedicated to solving problems of a very small niche of customers. Their target audience is software and hardware companies which create vehicle monitoring solutions. They`ve been around since 2004 so they have a group of happy clients and a good understanding of problems that they solve. They are targeting a niche market with only a few thousand companies.

open rate

41 %

open rate
response rate

24 %

response rate
conversion

14.36 %

Conversion from sent email to opportunity
dariusz wata

Dariusz Wata

CEO at TACHO•API

On a small market such as ours, every lead is a huge value. With RightHello we got high value leads and ROI beyond expectations.