Targeting a narrow niche market

Tacho•API is a product dedicated to solve problems of a very small niche of customers. Their target audience are software and hardware companies which create vehicle monitoring solutions. They`ve been around since 2004 so they have a group of happy clients and good understanding of problems that they solve.  They are targeting a niche market of few thousands companies.

Target: CTO’s and CEO’s of companies that develop software for tachographs.

Average open rate: 41%

Average response rate: 24%

Conversion from sent email to opportunity: 14,36%

Even negative responses helped to understand better both the market and clients. As the product is solving a really niche need people were willing to give a lot feedback about the offer. It resulted in a lot of business relations.

On a small market such as ours, every lead is a huge value. With RightHello we got high value leads and ROI beyond expectations.

Dariusz Wata