Cold mailing is the practice of organising email outreach to potential customers that fit your target customer profile, but don’t know you yet. The aim of cold mailing is to offer your product/service directly to business professionals that can buy it and use it to solve their problems.
If you need an external look at cold email campaigns you use to reach your target, please contact with our specialists
Are you an entrepreneur, a business freak or a passionate B2B employee? Then, I guess you are aware of the potential cold emails have to generate leads and boost sales. [Ps. If still a greenhorn, check this out 😉 ]
What you might not know, instead, is that there are many other purposes you can achieve with this type of outreach. Indeed, cold emails are a real goldmine if well-structured and effectively managed!
Learning new methods for sales can be tempting. But I’ve always preferred simple things. Like cooking at home instead of going to restaurants. Or using simple principles in sales. Because the best principles never change.
These days if all is good in your company and you’re not worrying about new customers, you’re probably running a unicorn startup. Otherwise it might just be a short moment of silence before another storm of customer issues and growing demands that fuel the fear of competition taking them away. To avoid storms, you might consider organizing a cold email campaign to satisfy your need for new customers.
Your closest network helped jump-start your business, as did mine. For most founders, first customers come from their circle of friends and colleagues. But founders that could never find customers among friends might have been luckier after all.
No matter how great your lead generation process is, a majority of your leads always go to trash. Together with your cash, unfortunately…
An average lead conversion rate varies from 3% to 10%. Meaning – 97% of all the leads – bring no value in the end (but take your money and time to be generated).
But what if I tell you that it’s possible to close 16% of those lost leads from trash with little efforts – by “recycling” them?
While Elon Musk is talking about colonizing Mars, many companies still struggle to spread their business on Earth. No wonder – there are lots of obstacles for doing business internationally. But what if these obstacles are just in your head?…
You want your cold emails be read and lead to certain actions, don’t you? But there are many pitfalls that can mess it all up.
We’ve collected not-so-obvious but too-damn-bad mistakes that can spoil the whole campaign. Check out if you’re on the safe side, learn how to avoid these mistakes by writing an effective cold email.
Startup founders that don’t research their customers end up like musicians playing to a room full of empty seats. Customer research fuels lead generation. So now you need to discover your customers in more depth, to find leads that will convert at a much faster pace.
All thanks to the magic of personalisation. How do you start personalising your marketing messages? A few hours of Reddit research/week is a good start. I’ll show you exactly how to do it, with a handy spreadsheet to document your results.
Once filled out, you’ll use it to personalise your messaging and improve conversion rates – it’s quite simple, action-wise. I’ll also share our spreadsheet for this with you, it’s pretty useful. Since we use it to improve cold emails, we’ll focus on Reddit digital marketing tips for cold emailing in this article.
But you can re-use the spread to document data for other strategies (and data sources) as well. This is about discovering how to connect better with your B2B customers, regardless of how you actually connect.
I don’t like it when businesses do half-assed marketing. It just rustles my jimmies when founders buy ready list of emails for mass email sending.
I won’t call that a “campaign”, because professional cold email campaigns are much different.
Proper cold emailing delivers actual ROI (as much as 4000%), makes sales more predictable, and reduces the time you have to put in to close a deal.
It feels nasty when you’re working for lead generation ROI so hard that you start sacrificing your integrity. But you need more leads for your company – what can you do?
You’ll ask why that’s relevant. It’s because I saw an interesting discussion on inbound.org lately. This time, the community of marketing pro’s tackled a specific case of using cold emails in business.
The full discussion is in this link. What I want to do in this article is add my two cents to the topic, since it is quite close to my heart and wallet (cold email lead generation is what we do at RightHello).
Like business in general, any marketing strategy can be done ethically – or not. And you’re completely in control of that.
One of the articles I was meaning to write for a long time is an inside, first-person look into what a properly executed cold email campaign looks like.
What happens between organising a campaign and swimming in a sea of leads?(exaggeration intended)
I’ll give you a hint – a bit of grinding, disappointment with your initial results, a bit of iterating, and finally achieving cold mailing nirvana:
Knowing how to achieve predictable results, and understanding of the mechanics and limitations of this strategy.
Looking for customers is a challenge that never stops, and it’s stressful as hell because a lack of customers is why companies fail. I also know that sometimes founders all too easily miss the most obvious solutions that are right in front of us.
Cold mailing is one of the strategies that founders refuse to acknowledge (especially in Poland, where it takes one mention of cold mailing to instantly be called a “spammer”).
It’s powerful – but also has it’s limitations. In this post I’ll try to explain if you should be doing cold mailing – or looking for another way to find new customers. Let’s go!
What if you could 4x your email response rate, reach busy decision makers, and find new customers in the US – simply by making a few tweaks to your outreach strategy? It IS possible – and you can start using these tactics as soon as today.
Don’t believe me? Well, in a world full of crappy cold emails, I don’t blame you one bit. But these methods really do work. Try it out and watch the responses roll in. Test it out on a small scale.
Oh, and cancel any plans you may have had tomorrow because you’re going to be busy emailing everyone back.
B2B cold emailing was never easy as a pie, but it gets really tough when you aim at reaching C-level executives. In this post I’d like to share my experience of reaching some of the busiest people in sales and getting rocking reply rates with cold emails. This method will allow you to get everything done and hit “launch” button in 3-4 hours after you begin.
As always, at first you need a plan. Approach each separate step of your campaign into plain and simple ideas: targeting your C-level leads, sourcing and verifying their contact data, creating your email copy and scheduling your sequence flow and duration.
Lead qualification takes away the sunk-cost bias. Qualification means collecting and analysing data to know which positive sales leads are real, and which are just “no’s” in disguise. Take control and chase qualified “long yes” leads.
You’re organising a cold email campaign. You’ve researched a contact list of several, potentially interested companies. Two things are for sure – you’ve got the right messaging, and you’re writing to the right people. Will it generate cold leads?
It’s not guaranteed – you can’t control how people react to your campaign.
One thing’s for sure, a lot of the responses will be a “long yes” – a particularly tricky type of lead, which is problematic to deal with.
If you’ve sent cold emails before, negative answers probably made you panic and lose common sense more than once. There’s an easy fix – have a tactic to deal with each answer like a pro.
A good cold email campaign takes polishing, and even if it’s awesome it will still generate a percentage of negative, even hateful replies. They’re no reason to get discouraged because they can actually be an opportunity.
I want to tell you where most salespeople fuck-up in cold emailing – it all starts when they read a negative answer.
Still not sure how emails can help you get new clients? In the B2B (business to business) tech industry, cold emails are one of the best ways to find them. It won’t be effective instantly – but patience and perseverance will grant you a very fruitful lead generation channel.
It takes work to write a sales introduction email that people will respond to. But all that work pays off instantly, when you get your first positive answer – “Hey, awesome email. Let’s jump on Skype and talk more!”.
You’re preparing a cold-email campaign, but are afraid that all your efforts will go unseen because you’re having trouble figuring out a catchy subject line?
RightHello’s sales team just signed the 100th client [April, 2015 – BM]. It took us 12 months of hard work and we had fun helping our clients (Thank you all!). We’ve learned a lot during the process and I want to share some of the things that helped us get here – a set of guidelines for qualifying leads generated from cold email campaigns.
“Stalking is a long romantic walk that the other person isn’t aware of”
People are busy these days. We’re all busy, busy bees, our minds consumed by informational noise and notifications. That’s why it’s really hard to get through to our minds (and inboxes). And that’s why follow up email is a powerful weapon in business.
Thanks for reading our blog where you can find a lot of articles about sales, cold emails, lead generation! Just want to let you know that you can now subscribe to RightHello’s first ever, 4-day email course –Hacking Business Growth.