The list of cold email articles

Cold Mailing


Cold mailing is the practice of organising email outreach to potential customers that fit your target customer profile, but don't know you yet. The aim of cold mailing is to offer your product/service directly to business professionals that can buy it and use it to solve their problems.

The main steps of organising cold email campaigns are:find the target for cold mailing

  1. Targeting – the foundation of effective marketing. The goal is to find one or multiple target groups of potential customers that you're sure could benefit from the solution that you're selling.
  2. Locating potential customers – the most important step to actually start sending emails, because this means finding clients that fit target groups' defined in step 1. Without prospecting software this means spending hours on Linkedin, google, and using several tools to find contact emails.
  3. Writing your email campaign – this is trickier than most people imagine. It's not just about including important information, all your emails have to be designed – from the subject line to the footer – to catch and hold someone's attention. Cold email campaigns consist of one introduction email and several (usually up to 8) follow-ups. All messages should be kept short, sweet, and address a specific pain that the target customer experiences which you can solve.
  4. get clients by emailsAutomation and performance tracking – when you're sending more than 100 emails per week, automation is crucial to avoid mistakes. A lot can go wrong in organised cold email outreach. Tracking performance (open rate percentage, response rate percentage, email delivery status etc.) is important to be aware of how your campaigns are going, and what might need improvement. Cold mailing is largely about testing and iterating – different subject lines, Unique Value Propositions, customer pains, sending times, target groups – until you find target groups that generates a stable
    number of responses out of each batch emails sent weekly.

If you need an external look at cold email campaigns you use to reach your target, please contact with our specialists

The newest post about cold emailing

Proven techniques that will bring you customers from abroad within 1 month

While Elon Musk is talking about colonizing Mars, many companies still struggle to spread their business on Earth. No wonder – there are lots of obstacles for doing business internationally. But what if these obstacles are just in your head?…

Read more

9 reasons why your cold email campaign is not effective

You want your cold emails be read and lead to certain actions, don’t you? But there are many pitfalls that can mess it all up.

We’ve collected not-so-obvious but too-damn-bad mistakes that can spoil the whole campaign. Check out if you’re on the safe side, learn how to avoid these mistakes by writing an effective cold email.

Read more

Generate leads with Reddit marketing – customer data goldmine you can’t ignore

Startup founders that don’t research their customers end up like musicians playing to a room full of empty seats. Customer research fuels lead generation. So now you need to discover your customers in more depth, to find leads that will convert at a much faster pace.

All thanks to the magic of personalisation. How do you start personalising your marketing messages? A few hours of Reddit research/week is a good start. I’ll show you exactly how to do it, with a handy spreadsheet to document your results.

Once filled out, you’ll use it to personalise your messaging and improve conversion rates – it’s quite simple, action-wise. I’ll also share our spreadsheet for this with you, it’s pretty useful. Since we use it to improve cold emails, we’ll focus on Reddit digital marketing tips for cold emailing in this article.

But you can re-use the spread to document data for other strategies (and data sources) as well. This is about discovering how to connect better with your B2B customers, regardless of how you actually connect.

Read more

Ready to buy email list? Don’t!

I don’t like it when businesses do half-assed marketing. It just rustles my jimmies when founders buy ready list of emails for mass email sending.

I won’t call that a “campaign”, because professional cold email campaigns are much different. 

Proper cold emailing delivers actual ROI (as much as 4000%), makes sales more predictable, and reduces the time you have to put in to close a deal.

Read more

If cold email isn’t ethical – marketing isn’t ethical!

It feels nasty when you’re working for lead generation ROI so hard that you start sacrificing your integrity. But you need more leads for your company – what can you do?

You’ll ask why that’s relevant. It’s because I saw an interesting discussion on lately. This time, the community of marketing pro’s tackled a specific case of using cold emails in business.

The full discussion is in this link. What I want to do in this article is add my two cents to the topic, since it is quite close to my heart and wallet (cold email lead generation is what we do at RightHello).

Like business in general, any marketing strategy can be done ethically – or not. And you’re completely in control of that.

Read more

Inside view of a cold email process that simply works

One of the articles I was meaning to write for a long time is an inside, first-person look into what a properly executed cold email campaign looks like.

What happens between organising a campaign and swimming in a sea of leads?(exaggeration intended)

I’ll give you a hint – a bit of grinding, disappointment with your initial results, a bit of iterating, and finally achieving cold mailing nirvana:

Knowing how to achieve predictable results, and understanding of the mechanics and limitations of this strategy.

Read more

Request a demo