The list of cold email articles
Cold mailing is the practice of organising email outreach to potential customers that fit your target customer profile, but don't know you yet. The aim of cold mailing is to offer your product/service directly to business professionals that can buy it and use it to solve their problems.
If you need an external look at cold email campaigns you use to reach your target, please contact with our specialists
You want your cold emails be read and lead to certain actions, don’t you? But there are many pitfalls that can mess it all up.
We’ve collected not-so-obvious but too-damn-bad mistakes that can spoil the whole campaign. Check out if you’re on the safe side, learn how to avoid these mistakes by writing an effective cold email.
Startup founders that don’t research their customers end up like musicians playing to a room full of empty seats. Customer research fuels lead generation. So now you need to discover your customers in more depth, to find leads that will convert at a much faster pace.
All thanks to the magic of personalisation. How do you start personalising your marketing messages? A few hours of Reddit research/week is a good start. I’ll show you exactly how to do it, with a handy spreadsheet to document your results.
Once filled out, you’ll use it to personalise your messaging and improve conversion rates – it’s quite simple, action-wise. I’ll also share our spreadsheet for this with you, it’s pretty useful. Since we use it to improve cold emails, we’ll focus on Reddit digital marketing tips for cold emailing in this article.
But you can re-use the spread to document data for other strategies (and data sources) as well. This is about discovering how to connect better with your B2B customers, regardless of how you actually connect.Read more
I don’t like it when businesses do half-assed marketing. It just rustles my jimmies when founders buy ready list of emails for mass email sending.
I won’t call that a “campaign”, because professional cold email campaigns are much different.
Proper cold emailing delivers actual ROI (as much as 4000%), makes sales more predictable, and reduces the time you have to put in to close a deal.Read more
It feels nasty when you’re working for lead generation ROI so hard that you start sacrificing your integrity. But you need more leads for your company – what can you do?
You’ll ask why that’s relevant. It’s because I saw an interesting discussion on inbound.org lately. This time, the community of marketing pro’s tackled a specific case of using cold emails in business.
The full discussion is in this link. What I want to do in this article is add my two cents to the topic, since it is quite close to my heart and wallet (cold email lead generation is what we do at RightHello).
Like business in general, any marketing strategy can be done ethically – or not. And you’re completely in control of that.Read more
One of the articles I was meaning to write for a long time is an inside, first-person look into what a properly executed cold email campaign looks like.
What happens between organising a campaign and swimming in a sea of leads?(exaggeration intended)
I’ll give you a hint – a bit of grinding, disappointment with your initial results, a bit of iterating, and finally achieving cold mailing nirvana:
Knowing how to achieve predictable results, and understanding of the mechanics and limitations of this strategy.Read more
Looking for customers is a challenge that never stops, and it’s stressful as hell because a lack of customers is why companies fail. I also know that sometimes founders all too easily miss the most obvious solutions that are right in front of us.
Cold mailing is one of the strategies that founders refuse to acknowledge (especially in Poland, where it takes one mention of cold mailing to instantly be called a “spammer”).
It’s powerful – but also has it’s limitations. In this post I’ll try to explain if you should be doing cold mailing – or looking for another way to find new customers. Let’s go!Read more