The list of cold email articles

Cold Mailing


Cold mailing is the practice of organising email outreach to potential customers that fit your target customer profile, but don't know you yet. The aim of cold mailing is to offer your product/service directly to business professionals that can buy it and use it to solve their problems.

The main steps of organising cold email campaigns are:find the target for cold mailing

  1. Targeting – the foundation of effective marketing. The goal is to find one or multiple target groups of potential customers that you're sure could benefit from the solution that you're selling.
  2. Locating potential customers – the most important step to actually start sending emails, because this means finding clients that fit target groups' defined in step 1. Without prospecting software this means spending hours on Linkedin, google, and using several tools to find contact emails.
  3. Writing your email campaign – this is trickier than most people imagine. It's not just about including important information, all your emails have to be designed – from the subject line to the footer – to catch and hold someone's attention. Cold email campaigns consist of one introduction email and several (usually up to 8) follow-ups. All messages should be kept short, sweet, and address a specific pain that the target customer experiences which you can solve.
  4. get clients by emailsAutomation and performance tracking – when you're sending more than 100 emails per week, automation is crucial to avoid mistakes. A lot can go wrong in organised cold email outreach. Tracking performance (open rate percentage, response rate percentage, email delivery status etc.) is important to be aware of how your campaigns are going, and what might need improvement. Cold mailing is largely about testing and iterating – different subject lines, Unique Value Propositions, customer pains, sending times, target groups – until you find target groups that generates a stable
    number of responses out of each batch emails sent weekly.

If you need an external look at cold email campaigns you use to reach your target, please contact with our specialists

The newest post about cold emailing

Sell or fail – cold email sales explained

Looking for customers is a challenge that never stops, and it’s stressful as hell because a lack of customers is why companies fail. I also know that sometimes founders all too easily miss the most obvious solutions that are right in front of us.

Cold mailing is one of the strategies that founders refuse to acknowledge (especially in Poland, where it takes one mention of cold mailing to instantly be called a “spammer”).

It’s powerful – but also has it’s limitations. In this post I’ll try to explain if you should be doing cold mailing – or looking for another way to find new customers. Let’s go!

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What works RIGHT NOW for cold emailing in the US

What if you could 4x your email response rate, reach busy decision makers, and find new customers in the US – simply by making a few tweaks to your outreach strategy? It IS possible – and you can start using these tactics as soon as today.

Don’t believe me? Well, in a world full of crappy cold emails, I don’t blame you one bit. But these methods really do work. Try it out and watch the responses roll in. Test it out on a small scale.

Oh, and cancel any plans you may have had tomorrow because you’re going to be busy emailing everyone back.

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Cold Emailing C-level Executives: Best Practices

B2B cold emailing was never easy as a pie, but it gets really tough when you aim at reaching C-level executives. In this post, I’d like to share my experience of reaching some of the busiest people in sales and getting rocking reply rates with cold emails. This method will allow you to get everything done and hit “launch” button in 3-4 hours after you begin.

As always, at first, you need a plan. Approach each separate step of your campaign into plain and simple ideas: targeting your C-level leads, sourcing and verifying their contact data, creating your email copy and scheduling your sequence flow and duration.

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Lead qualification – “long yes” replies from cold email campaigns

Lead qualification takes away the sunk-cost bias. Qualification means collecting and analysing data to know which positive sales leads are real, and which are just “no’s” in disguise. Take control and chase qualified “long yes” leads.

You’re organising a cold email campaign. You’ve researched a contact list of several, potentially interested companies. Two things are for sure – you’ve got the right messaging, and you’re writing to the right people. Will it generate cold leads?

It’s not guaranteed – you can’t control how people react to your campaign.

One thing’s for sure, a lot of the responses will be a “long yes” – a particularly tricky type of lead, which is problematic to deal with.

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Another negative answer to your cold email? Deal with it like a pro

If you’ve sent cold emails before, negative answers probably made you panic and lose common sense more than once. There’s an easy fix – have a tactic to deal with each answer like a pro.

A good cold email campaign takes polishing, and even if it’s awesome it will still generate a percentage of negative, even hateful replies. They’re no reason to get discouraged because they can actually be an opportunity. 

I want to tell you where most salespeople fuck-up in cold emailing – it all starts when they read a negative answer.

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Introduction to generating more leads with cold emails

Still not sure how emails can help you get new clients? In the B2B (business to business) tech industry, cold emails are one of the best ways to find them. It won’t be effective instantly – but patience and perseverance will grant you a very fruitful lead generation channel.

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