The list of cold email articles

Cold Mailing


Cold mailing is the practice of organising email outreach to potential customers that fit your target customer profile, but don't know you yet. The aim of cold mailing is to offer your product/service directly to business professionals that can buy it and use it to solve their problems.

The main steps of organising cold email campaigns are:find the target for cold mailing

  1. Targeting – the foundation of effective marketing. The goal is to find one or multiple target groups of potential customers that you're sure could benefit from the solution that you're selling.
  2. Locating potential customers – the most important step to actually start sending emails, because this means finding clients that fit target groups' defined in step 1. Without prospecting software this means spending hours on Linkedin, google, and using several tools to find contact emails.
  3. Writing your email campaign – this is trickier than most people imagine. It's not just about including important information, all your emails have to be designed – from the subject line to the footer – to catch and hold someone's attention. Cold email campaigns consist of one introduction email and several (usually up to 8) follow-ups. All messages should be kept short, sweet, and address a specific pain that the target customer experiences which you can solve.
  4. get clients by emailsAutomation and performance tracking – when you're sending more than 100 emails per week, automation is crucial to avoid mistakes. A lot can go wrong in organised cold email outreach. Tracking performance (open rate percentage, response rate percentage, email delivery status etc.) is important to be aware of how your campaigns are going, and what might need improvement. Cold mailing is largely about testing and iterating – different subject lines, Unique Value Propositions, customer pains, sending times, target groups – until you find target groups that generates a stable
    number of responses out of each batch emails sent weekly.

If you need an external look at cold email campaigns you use to reach your target, please contact with our specialists

The newest post about cold emailing

How to write a powerful sales introduction email

It takes work to write a sales introduction email that people will respond to. But all that work pays off instantly, when you get your first positive answer – “Hey, awesome email. Let’s jump on Skype and talk more!”.

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How to get a response with a catchy email subject line ?

You’re preparing a cold-email campaign, but are afraid that all your efforts will go unseen because you’re having trouble figuring out a catchy subject line?

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Cold email extreme makeover – how to rewrite your pitch to get more replies

Cold emails seem easy to write, but you realise it’s not that simple once you start doing it. It’s not intuitive at all, because it’s not just another email – it has to be designed to get attention. You want to be as straightforward as possible, while still including all the information that’s valuable to the recipient. That’s why I have guidelines for improving cold email. To show you how to make a pitch better, I prepared an example of a bad one that I’m going to re-write. Let’s get to it.


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Holiday cheatsheet for cold e-mailing prospects

We regularly contact prospects around the world. Language barriers, different time-zones and cultural differences – there’s a lot to consider. There’s one problem we fixed indefinitely though – sending emails during national holidays.

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How to convert a cold email intro into a qualified lead

RightHello’s sales team just signed the 100th client [April 2015 – BM]. It took us 12 months of hard work and we had fun helping our clients (Thank you all!). We’ve learned a lot during the process and I want to share some of the things that helped us get here – a set of guidelines for qualifying leads generated from cold email campaigns.

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