B2B sales. The right way.
“If you ask for a referral all the time – at the bottom of your emails, on your letterhead, in your voicemail message – it’s going to get annoying fast. But if you ask when I’m most likely to refer you,[…]most happy with what you’ve done for me, your chances of getting the referral go up”.
“Mike’s a cool dude, he wouldn’t react like that”. Even if he were your best friend, you’ve just asked someone to do a lot of work for YOUR benefit and for free. He’d have to research the best people to contact, write messages and email them, getting deals for you in return. Let’s be honest, this doesn’t add up.
3 Ways That Actually Work to Ask for Referrals in B2B Sales by Garrett Hollander
How to do Referral Sales by Steli Efti
How Does Your Brand Impact Referrals by Lee W. Frederiksen