Check out startup growth strategies.
Organic start-up growth begins with sales, because sales are the lifeblood of business. In general terms, it's not about having the greatest, biggest idea to revolutionize the world (leave it for the unicorns). What's more important is coming up with one, well-targeted solution to people's professional or personal pains – a solution that they will willingly buy, because they'll clearly understand it's benefits.
This poses many questions already, I know – what could this solution be? How do I define a good target group? How can I get to know their pains? How can I incentivize them to buy? How do I phrase my messaging? And so on.
Keep it simple, don't look for the holy grail of growthhacks. Start selling before you feel comfortable doing so. You'll confirm the viability of your solution, talk to your first customers and start learning what they need. And define the direction in which you should be headed. When you know what your goal is, you'll find ways to achieve them.
More than that, plan aggressively – it can do miracles. There’s a 99% chance you won’t achieve jaw-dropping goals, but they will give you a powerful motivational boost. If you have 10 closed deals mid-month, and your monthly goal is 60 – you start hauling ass and re-focus on your priorities.
It's important to evaluate company performance from the start and through each stage of growth. It’s essential here to precisely pick metrics that give you a complete view of how your business is doing. You need a North Star metric – a conclusive one, like revenue, to inform you if you’re headed in the right direction. That has to be paired with supplementary metrics and legitimate indicators of performance for each in-house team.
Additional metrics change depending on the stage of startup development – growth metrics don’t matter much if you’re doubling down on product development to have an MVP ready in a month instead of 6 months.
Do you have additional questions ? Fell free to to get in contact with our specialists !
A local market can be a hidden source of opportunities, that so often stay neglected or not explored enough.
Indeed, these days companies can’t wait to expand, conquer foreign markets and “leave” their native one alone, because selling abroad is no longer a forbidden fruit. And I can understand them. Stories about all those foreign goldmines (think of the USA, the UK, Canada..) cannot but beckon to try.
But is it a reason to ignore or give up on opportunities that can be found just next to you?
If you’re struggling to stay on top of your startup sales, you’re probably thinking about outsourcing at least a part of your sales process.
And why wouldn’t you? Sales outsourcing costs are low, so it’s an easy solution that takes care of your problem. Besides, there are so many people around you who rely on outsourced sales for startups.
But before you outsource sales, hold on for a moment. Here are a couple of reasons why outsourcing sales isn’t the smartest idea for your business.
A rapid company’s growth is something that majority of business founders worship over. They think that after reaching this stage, the wave of success just has to pick them up further to the stars… But in reality scaling the processes while new clients are knocking on your door and dealing with all the organizational and managerial issues – is quite a challenge even for experienced founders/managers.Read more
The end of December is a great time to look back, go through all good and bad things that happened, and set up the goals for the new year. Along with business analysis try to allocate some time for self-reflection and learning.Read more
Since I founded RightHello, I have spent a lot of time worrying about how to deal with competition in business. My team, co-founders and VCs often asked about our competitors. Which sometimes made me worried that our business rivals were at least 10x better.Read more
These days if all is good in your company and you’re not worrying about new customers, you’re probably running a unicorn startup. Otherwise it might just be a short moment of silence before another storm of customer issues and growing demands that fuel the fear of competition taking them away. To avoid storms, you might consider organizing a cold email campaign to satisfy your need for new customers.