Cold emailing campaigns have been our bread and butter for the last couple of years. We’ve been operating in various industries and geographical locations, collecting extensive knowledge on what works best. On top of that, we’re able to present historical campaign data that lends support to our claims. Anyway, enough boasting. How about some cold, hard stats? Let us walk the walk and share with you what we’ve figured from the emailing campaigns we ran for our clients in recent years. Read on to learn how to boost sales to ecommerce using cold emails.
Bringing up numbers to support your claim is the right move in any kind of discussion. We say there’s a way to make cold emailing ecommerce businesses more effective and have the numbers to show for it.
There’s one particular stat I want to point out to illustrate how campaign adjustments we’ve introduced have made it go up. Boosting positive response rate should be among your top priorities, as this is where the quality leads will come from.
Alright, let’s now look at some data.
Cold email campaign statistics
Take a look at the email campaign statistics below, pertaining to all the campaigns we’ve ran, targeting businesses in the ecommerce sector. The 7.4 PRR isn’t all that bad.
Results of all the campaigns targeting ecommerce businesses, regardless of their location.
- Delivered: 153.6k emails
- Open rate: 64.9%
- Response rate: 20.9%
- Positive response rate: 7.4%
Now see how the result changes with more precise targeting – when we adjust for location.
Results of all the campaigns targeting ecommerce businesses in Poland.
- Delivered: 41.56k emails
- Open rate: 60.5%
- Response rate: 27.5%
- Positive response rate: 13.1%
It gets nearly twice as high!
Results of all the campaigns targeting ecommerce businesses in the UK, Denmark, Norway, Sweden, and Finland.
- Delivered: 290 emails
- Open rate: 68.3%
- Response rate: 25.9%
- Positive response rate: 11%
Results of all the campaigns targeting ecommerce businesses in Italy.
- Delivered: 2.84k emails
- Open rate: 65.3%
- Response rate: 21.7%
- Positive response rate: 9.5%
Results of all the campaigns targeting ecommerce businesses in Mexico.
- Delivered: 605 emails
- Open rate: 70.2%
- Response rate: 15.7%
- Positive response rate: 7.4%
Here’s another data sample:
Results of all the campaigns targeting ecommerce businesses, that don’t have a mobile app, regardless of their location.
- Delivered: 18.92k emails
- Open rate: 66%
- Response rate: 23.5%
- Positive response rate: 6.7%
And if we combine targeting factors like geographical location and no mobile app, it goes up to 16.5%!
Results of all the campaigns targeting ecommerce businesses, that don’t have a mobile app, in Germany.
- Delivered: 443 emails
- Open rate: 82.2%
- Response rate: 32.3%
- Positive response rate: 16.5%
How to boost sales to ecommerce?
We’ve worked hard for years to collect and process the data. What becomes clear if you wish to increase the sales you’re making to ecommerce businesses is that cold emailing campaigns are most efficient when they’re tailor-made.
The realization of this is just the tip of the iceberg.
If you’re not dealing with email marketing on a day to day basis, you can’t really appreciate the amount of work and know-how needed to set up a well-targeted cold email blast.
A successful campaign requires familiarity with the given industry, as well as knowing who and how to reach. Sure, you can try and handle everything on your own, but the whole enterprise will be extremely time-consuming, and there’s probably no way you can do it at any significant scale.
And then there’s the issue of getting actual results – bumping the positive response rate way up, so you get a return on the time and manpower investment you’ve made.
Conclusion
Sounds like a lot of effort? It sure is, but the good news is you don’t have to put in all the work yourself while travelling the trial and error path.
I’m here to relieve your team of unnecessary work and help you get the desired result faster. Achieving that double-digit PRR is within your reach. Skip the most strenuous part with our assistance and let your team focus on closing deals, instead of having to worry about optimizing the campaign.
The data we’ve shared is hard to come by and speaks for itself. Now, how about we get you some results? Drop me a line at bartosz@righthello.com and we’ll discuss this in detail.
