Abstraction Games Case Study
THE CLIENT
Abstraction Games is a game development and platform adaptation studio based in the Netherlands. It specializes in adapting games from one platform to another.
The company takes care of the co-development part of this process, as well as creates new games, publishes them, and provides consultancy.
THE CHALLENGE
Abstraction Games is in a very good position on the market. It is one of the leading adaptation studios operating in the video game industry today, thus it doesn’t need to use many marketing techniques to attract new customers.
The marketing strategy is mainly built on its CEO’s contact network and high-quality delivery that makes clients come back.
Despite the network is growing seamlessly every year, Ralph Egas, CEO of Abstraction Games, would never miss the chance to boost its growth.
Over 16 new business contacts
82 %
OPEN RATE
57 %
RESPONSE RATE
24 %
POSITIVE RESPONSE RATETarget
Countries
- Worldwide
Industries
- Game publishers
Recipients
- CEO
THE SOLUTION
When Ralph got an email from RightHello (we targeted Abstraction Games as our potential client), he thought: Well, if they were successful to reach me and get me interested – why not to try this tactic to reach more people and grow my network?
THE IMPLEMENTATION
Ralph was interested in gaining promising contacts based not on geography, but on different, non-standard criterium. He wanted to reach game publishers that already published a great game. The aim was to offer them an adaptation to another platform – the service Abstraction Games specializes in.
THE RESULT
The campaing resulted in over 16 new business contacts for Ralph’s network. In Abstraction Game business that means a possibility to have enough work for a few years.
“I used RightHello to boost my contact network and it worked pretty well. I have more of them now – enough to work on them for the next few years.”