AltaMedia Case Study
THE CLIENT
AltaMedia started as a business dealing with mobile technology. Now they focus on offers and traffic sources optimization for e-commerce businesses.
THE CHALLENGE
Piotr Gruszecki, CEO of AltaMedia was planning to launch a new service targeted on e-commerce industry. They didn’t have a 100% defined offer, nor has AltaMedia had any e-commerce clients before. Because they were entering a new market, they also had no-one that knew how to sell the new service. A lot of questions needed to be answered.
New service launched successfully
67 %
OPEN RATE
31 %
RESPONSE RATE
15 %
POSITIVE RESPONSE RATETarget
Countries
- Poland
Industries
- e-commerce
Recipients
- management
THE SOLUTION
Piotr read an article about RightHello’s history on LinkedIn. Because our path was similar to how AltaMedia grew, and Piotr has good instincts on whom to work with – he decided to contact us. Three days later we were already preparing a campaign for AltaMedia.
THE IMPLEMENTATION
We chose a very precise message for the campaign – increasing ecommerce shops conversions, and equally precise call to action – a phone call to discuss results of free webshop analysis.
THE RESULT
Within the 3-month cooperation with RightHello, AltaMedia was able to achieve several important goals. First, product-market fit by precisely defining their offer. Second, learn exactly what new target customers are willing to pay for. Third, acquire first e-commerce customers. Forth, hire a salesperson that only operates on sales leads generated by RightHello.
“I have spotted RightHello. Their product looked like a perfect match and for me it was no-brainer to give it a go and sign the contract. The job they did was equivalent to what is normally done by the sales team, preparing hot leads, which we needed to convert to contracts.”