Cloudpack case study
THE CLIENT
Cloudpack is a warehouse and a package command center all in one. The company deals in logistics for online stores and optimization of shipping-storing processes. Its clients save time on processing and addressing packages. Cloudpack currently has one of the most modern warehouses in Poland, taking up 40,000 square meters. It’s been operating in its domestic market since 2012.
THE CHALLENGE
In the past, Cloudpack tried sending emails on their own, however, the biggest barrier was reaching the right people – decision makers – as well as companies that can be interested in working with them. Email messages designed by the employees were being sent to general business addresses and weren’t yielding the expected results.
40% boost in response rate
63 %
OPEN RATE
41.5 %
RESPONSE RATE
15.26 %
POSITIVE RESPONSE RATETarget
Countries
- Poland
Industries
- e-commerce
- marketing agencies
- advertising agencies
Recipients
- managers
THE SOLUTION
Cloudpack learned about RightHello from one of its partner businesses who used to work with us. They recommended our services and that’s what convinced the company to try cold emails.
We’re an online business, so email is a fundamental communications tool in our sector. We wanted to see how well will your emails fare – said Tomasz Giergielewicz, business development manager.
THE IMPLEMENTATION
The most time-consuming aspect of the entire process of setting up the campaign was the selection of companies Cloudpack wanted to reach. Our client devoted quite some time to analyze the contact database in detail. They were keen on not sending messages that were bound to fail. In the meantime, our experts have prepared the message contents and planned the following steps in the campaign.
THE RESULT
A precise selection of target companies plus the strategy we’ve employed have proved to be key for the campaign. The results were much better than the client expected. We’ve managed to deliver a lot of valuable leads. A whole 15.26% of the recipients have provided a positive response to the email and expressed interest in potentially working with Cloudpack.
“We used to blast emails on our own. The response rate has never been greater than 1%. The campaign ran with RightHello delivered way better results – we got 15.26% of positive replies. We obtained a lot more contacts than we wanted and the overall results have exceeded our expectations. I think that our case lends proof to how important in-depth research and good email targeting are.”