Elastic.io case study

Case studies/SaaS/Elastic.io case study

THE CLIENT

elastic.io is a startup based in Germany, offering B2B software. Its platform facilitates smooth integration of any SaaS app with any cloud-based service. Imagine, for example, that you could integrate your app with Salesforce in minutes.

THE CHALLENGE

Lots of companies offering SaaS waste multiple hours on developing integrations, so it’s safe to say that elastic.io solves a major problem in a growing market. The company had a problem reaching certain companies though, startups in particular, that have won first financing and employ from several to under 100 people.

Decision-makers reached successfully

open rate

69.22 %

OPEN RATE
response rate

30.58 %

RESPONSE RATE
positive response rate

21.4 %

POSITIVE RESPONSE RATE

Target

Countries

  • USA
  • Europe

Industries

  • SaaS companies
  • startups

Recipients

  • CEOs
  • tech directors

THE SOLUTION

The main argument in discussions with elastic.io’s customers has been the fact that their original software allows you to trim down spendings. Emails were supposed to help our client reach tech directors at various companies, who are capable of understanding the product and its specs and make the decision. That’s why Renat Zubirov, the owner of elastic.io has decided to work with us.

THE IMPLEMENTATION

Preparing the campaign took us several weeks but the wait paid off. We were able to deliver plenty of high-quality leads to our client.

THE RESULT

After some minor tweaks, we were able to deliver prospects within several weeks. The overall positive response rate turned out to be 21.4%.

Renat Zubirov

CEO at elastic.io

“Their expertise in outreach was proven by the numbers we got.”