Illumine8 Case Study
THE CLIENT
Located in the DC metro region, Illumine8 is an Unbound Marketing business solution that combines the power of business development, marketing creativity and customer focused sales to deliver measurable and sustainable results. Illumine8 serves both mid-atlantic and national clients in the real estate, construction, contracting and renewable energy sectors.
THE CHALLENGE
Illumine8 wanted to put more top-funnel leads into its sales program at scale. They were looking for a subcontractor whose services would complement their existing sales program and would be the equivalent to a sales team prospecting leads.
Two closed and two pending sales
60 %
OPEN RATE
10 %
RESPONSE RATE
3 %
POSITIVE RESPONSE RATETarget
Countries
- USA
Industries
- many sectors and industries of various sizes
Recipients
- management
THE SOLUTION
Illumine8 contracted us to help with that.
THE IMPLEMENTATION
The initial engagement took a few weeks to implement but the wait was worth the return. The leads we’ve reached were strong.
THE RESULT
The initial campaign spanned three months and resulted in a 60% open rate, 10% response rate and 3% positive response rate that has lead to two closed sales and two pending sales.
“We see RightHello as a great lead prospecting tool that dovetails with our existing sales programs, efficiently and effectively working new leads into Illumine8’s sales pipeline.”