Illumine8 Case Study

THE CLIENT

Located in the DC metro region, Illumine8 is an Unbound Marketing business solution that combines the power of business development, marketing creativity and customer focused sales to deliver measurable and sustainable results. Illumine8 serves both mid-atlantic and national clients in the real estate, construction, contracting and renewable energy sectors.

THE CHALLENGE

Illumine8 wanted to put more top-funnel leads into its sales program at scale. They were looking for a subcontractor whose services would complement their existing sales program and would be the equivalent to a sales team prospecting leads.

Two closed and two pending sales

open rate

60 %

OPEN RATE
response rate

10 %

RESPONSE RATE
positive response rate

3 %

POSITIVE RESPONSE RATE

Target

Countries

  • USA

Industries

  • many sectors and industries of various sizes

Recipients

  • management

THE SOLUTION

Illumine8 contracted us to help with that.

THE IMPLEMENTATION

The initial engagement took a few weeks to implement but the wait was worth the return. The leads we’ve reached were strong.

THE RESULT

The initial campaign spanned three months and resulted in a 60% open rate, 10% response rate and 3% positive response rate that has lead to two closed sales and two pending sales.

Christina L. May

CMO & Managing Partner at Illumine8

“We see RightHello as a great lead prospecting tool that dovetails with our existing sales programs, efficiently and effectively working new leads into Illumine8’s sales pipeline.”