Knights of Unity case study
THE CLIENT
Knights of Unity is a software house specializing in developing games, simulators, and Unity-based apps. More than 50 customers from all over the world have used their services so far.
THE CHALLENGE
The challenge that Knights of Unity was facing was reaching a very narrow group of companies utilizing the Unity technology. Establishing contact with decision makers at these organizations was the biggest barrier on the path to achieving a stable and foreseeable revenue boost.
Niche market reached
71 %
OPEN RATE
37 %
RESPONSE RATE
15.6 %
POSITIVE RESPONSE RATETarget
Countries
- worldwide
Industries
- IT
- Unity-based game developers
Recipients
- owners and decision makers
- developers
THE SOLUTION
The best way of reaching decision makers in this particular niche was supposed to be cold emails. After brief consultations, Knights of Unity have decided to work with us.
THE IMPLEMENTATION
Pinpointing contact details of decision-makers in such a precisely defined sector was a formality for our experienced specialists. We were in constant touch with the client and have swiftly launched the campaign.
THE RESULT
Since the target group was unique and well-defined, a lot of positive responses have come already in the early stage of the campaign. After it was over, we collected all the results which fully satisfied our client. 37% of recipients have answered our messages. Knights of Unity have managed to sign contracts with vast percentage of people who got our emails.
“RightHello has given us the tools to find clients for our niche service, which nicely boosted overall sales since we started working together in august 2015. Their team listens and easily adapts their process to our needs, which in the end translates to positive ROI for us.”