Listonic case study

Case studies/SaaS/Listonic case study

THE CLIENT

Listonic is one of the oldest Polish companies operating in the mobile industry, founded in November of 2008. Their app, which is a shopping list for smartphones, has over 1 million downloads and 150,000 active users a month. Recently, they’ve also launched a tool which reverts the traditional model of coupon distribution through reverse charges. As an ad revenue based company, they’ve run hundreds of campaigns for their clients and have won awards for brands such as Durex, Danone, Mastercard, Nestle, P&G, Philips, and Unilever.

THE CHALLENGE

Above all else, the company wanted to interest the FMCG industry in its new product, as well as reach media houses responsible for advertising in shopping lists.

34.25 % conversion rate

response rate

46.13 %

RESPONSE RATE

Target

Countries

  • Poland

Industries

  • media houses
  • FMCG

Recipients

  • media planners
  • brand managers

THE SOLUTION

The email campaign was supposed to encourage businesses to transfer their advertising budgets to the mobile sector and thus increase the number of Listonic clients.

THE IMPLEMENTATION

Our specialists took great care in selecting companies and individuals for Listonic to reach out to. After accepting our suggestions by the client, determining details regarding email content, and implementing slight changes, we were ready to launch the campaign. As per our suggestion, we’ve sent emails to several people from a single company, occupying different positions.

THE RESULT

Since the very brand, the product, and the portfolio have been perfected by Listonic, we were able to deliver excellent campaign results. Nearly half of the recipients have replied to the message we’ve sent. The sales conversion has turned out to be a whopping 34.25% and has exceeded everyone’s expectations.

Kamil Janiszewski

Co-founder at Listonic

“We thought that we talked with most of decision makers worth knowing. RightHello proved us wrong.”