Minubo case study
THE CLIENT
Minubo is a new business intelligence solution for major e-commerce companies. Using Minubo, online retailers gain detailed insights into all their business processes. The company is based in Germany, it has customers all over Europe, and is quickly growing in the American market.
THE CHALLENGE
Up until now, Minubo has been winning new clients via active sales done by specialists. Seeking prospects and reaching out to them was taking a lot of their time because of the low-quality contact details and manual operations. Minubo approached us wanting to obtain quality leads and automate the whole process.
High-quality leads obtained
40.93 %
OPEN RATE
25.4 %
RESPONSE RATE
9.86 %
POSITIVE RESPONSE RATETarget
Countries
- Germany
- USA
Industries
- e-commerce businesses using Magento
- Demandware
- Brightpearl platforms
Recipients
- owners
- top-tier decision makers
THE SOLUTION
Cold emails were supposed to help them establish contact with decision makers, who could choose to work with Minubo, but most of all, reach the highly-specialized businesses using Magento, Demandware, or Brightpearl platforms.
THE IMPLEMENTATION
Despite the fact that Minubo can work with any online store, it directly integrates only with certain e-commerce platforms. These integrations served as a filter for identifying the target group during the campaign strategy development. We’ve worked directly with the Minubo sales team in order to obtain high-quality leads.
THE RESULT
The emails we’ve sent during the campaign have yielded nearly 41% open rate. More than 25% of recipients have answered our messages, and 9.86% of them have responded positively to the opportunity of working with our client. The campaign results have met Minubo’s expectations.
“It’s not easy to get quality e-commerce leads, but Righthello managed to deliver them with a ROI above expectations.”