DIVANTE case study

Case studies/Software House/DIVANTE case study

THE CLIENT

Divante is one of the biggest software manufacturers in Central Europe, specializing in serving e-commerce industry. It’s been operating since 2008. As of now, it employs over 180 people in Poland and its three foreign branches.

THE CHALLENGE

The biggest challenge was to efficiently reach decision makers holding top positions at agencies using Magento and adjusting sales methods to international clients.

285 000$ revenue generated

open rate

48.06 %

OPEN RATE
response rate

40.12 %

RESPONSE RATE
positive response rate

19 %

POSITIVE RESPONSE RATE

Target

Countries

  • worldwide

Industries

  • e-commerce
  • interactive agencies

Recipients

  • owners
  • top management

THE SOLUTION

Divante reached out to us at the time when they initiated foreign expansion in order to win new outsourcing projects. Emails were supposed to help them reach precisely selected individuals from a very narrow target group.

THE IMPLEMENTATION

The client had been very engaged in preparations and laying down the strategy jointly with our experts. Two thoroughly designed email campaigns – aimed at e-commerce industry and interactive agencies working on the Magento platform – have brought about the expected results.

THE RESULT

The positive response rate was 19% – and that’s from just one campaign! Divante did a great job closing the leads we’ve generated and the final business outcome was 285 000$ in new deals.

Tomasz Karwatka

CEO at Divante

“RightHello provided us with tremendous value.
I highly recommend using it.”