SoftwareMill Case Study

Case studies/Software House/SoftwareMill Case Study

THE CLIENT

SoftwareMill is a 30+ people strong Software Development company based in Poland. Their focus is on delivering value to clients with the help of high-quality development.

THE CHALLENGE

SoftwareMill struggled with one of the most common problems in building B2B relationships: it’s really hard to meet and have a talk with the right people at conferences and trade shows. A lot of employees were going to conferences and trade shows all over the world, yet most of the times the business value was little.

20 business meetings booked during each conference

response rate

25.11 %

RESPONSE RATE
positive response rate

13.31 %

POSITIVE RESPONSE RATE

Target

Countries

  • USA
  • Hungary
  • Republic of South Africa
  • UK

Industries

  • Local companies from the finance sector

Recipients

  • C-level executives

THE SOLUTION

SoftwareMill decided to use cold mailing to improve the results and outsource the process to an experienced firm. They chose RightHello.

THE IMPLEMENTATION

RightHello worked on a couple of IT conferences and business trips in US, Hungary, Republic of South Africa, and UK on behalf of SoftwareMill. Our team amplified the usual effect by reaching out to prospective clients who were planning to be there to meet with Softwaremill representatives. The goal was to make their calendars full of relevant meetings during those 2-3 days.

THE RESULT

Campaings resulted in 20 business meeting during each conference on average which was a huge boost compared with previous SoftwareMill efforts.

Adam Warski

CTO at Software Mill

“If you are looking for a way to get valuable business meetings anywhere in the world – consider working with RightHello.”