Mezzolab Case Study
THE CLIENT
Mezzolab is a full-service digital agency composed of designers, developers, motion designers, filmmakers and digital strategists. With that range of skills, they can tackle complex projects and are not married to a specific medium, but rather to good ideas. Mezzolab helps brands create and execute a comprehensive online and offline strategy.
THE CHALLENGE
João, CEO & Creative Director of MezzoLab already had experience in using cold emails to generate leads for his company. Unfortunately, manual prospecting, writing, and sending cold mails was too time-consuming and rather ineffective.
4000% ROI
74 %
OPEN RATE
21 %
RESPONSE RATE
6 %
POSITIVE RESPONSE RATETarget
Countries
- USA
Industries
- Startups
- Digital agencies
Recipients
- CMOs
- CEOs
THE SOLUTION
When João received few our cold emails, he recognised that they were of a high standard. That quality convinced him to use RightHello’s services.
THE IMPLEMENTATION
A key part of the cold mailing process is choosing the right target companies, yet clients don’t always prioritise it as much as they should. João didn’t have enough time to ensure he picked great companies at first. Whenever this happens, the process doesn’t get off to a good start.
When initially there were no strong leads and very few replies, João’s marketer Beata put a lot of work into adjusting and improving the campaign.
THE RESULT
Because it was a complex problem on both sides, the results came just as João was considering to quit working with RightHello – 10 replies that changed everything.
A month later João closed two deals from these contacts. Mezzolab’s average deal size went from a few thousand to $40,000 within few weeks. ROI was 4000% from just one campaign. We believe that the number speaks for itself.
“RightHello helped us simplify our sales process with their expertise. Quick access to companies and contacts makes things much easier – especially since I could finally get a lot of contacts that are impossible to get without a solution like RightHello. Other solutions are costlier, and the ROI isn’t quite there once you take into account the time you need to invest in order to see results. ”