Tacho•API case study
THE CLIENT
Tacho•API is a product aiming to solve the problem of a very small niche of customers. Its target group are companies developing software and hardware for monitoring vehicle operations. They’ve been on the market since 2004 – they’ve enjoyed a group of satisfied clients and displayed an excellent understanding of their problems. The number of their potential partners comes down to only several thousand companies.
THE CHALLENGE
The company wanted to raise interest in the market and elicit the need for its product, which can be implemented only by companies monitoring vehicles.
Need for the product raised
41 %
OPEN RATE
24 %
RESPONSE RATE
14.36 %
POSITIVE RESPONSE RATETarget
Countries
- Poland
Industries
- transport companies
- tachograph software developers
Recipients
- owners
- operational directors
- managers
THE SOLUTION
Reaching new prospects was supposed to be facilitated by personalized messages including a short description of the product and its applications.
THE IMPLEMENTATION
Preparations done by the client and a proper strategy laid out by our specialists were key factors. Frequent chats and email exchanges before the campaign was launched have made things easier for both parties.
THE RESULT
The emails we’ve sent initiated conversations with 24% of the recipients. 14.36% of them responded positively to Tacho API offer.
On a small market such as ours, every lead is a huge value. With RightHello we got high value leads and ROI beyond expectations.