How to set up the first outbound campaign with Leadonardo

Joanna Jachuła in

Blog/How to set up the first outbound campaign with Leadonardo

As you read this article, you probably decided to create your first outbound campaign – that’s amazing! It’s the first step to start the new leads channel which might scale your sales if you spend some time to plan and execute it.

Reading this article you’ll realize that creating the first outbound campaign might be easier than you expect. Especially that many things can be configured just once and bring benefit for lots of months.

Step 1:
Find companies and decision-makers

Finding the right contact data is a crucial part of outbound marketing. You should be precise as much as possible. The best advice is to start to target companies which are similar to your current clients – they appreciate that you know their problems and have experience in solving them.

At Leadonardo, we developed the easy-to-use system of keywords and filters to find the best companies and decision-makers. All you have to do is just:

  •  select the country/state/city
  • enter the keywords describing your target audiences (e.g. if you’re looking for digital agencies, you should enter the keywords like digital marketing agency, E-mail Marketing, Social Media Marketing, Facebook Ads. This way you receive the list of companies which have those keywords on their websites or social profiles)
  • use other filters to narrow down your list of companies

When you configure your search criteria, you receive the list of companies from your target audience. Now, just click the green plus near the decision-maker you want to contact. The results – selected companies with email addresses to the people you choose – you will see at the Accepted Companies tab. Please notice that one email address is counted as one credit (our pricing model is based on the numbers of credits).

Step 2:
Configure the outreach tool – e.g. Woodpecker

When your list of companies and contacts is ready, you can start preparing your first campaign.

To start your outbound campaign, you need to use a dedicated tool to send emails with low spam risk. We recommend tools with the expanded statistic module e.g. Woodpecker, Reply.io Thanks to them you will be able to monitor your campaign, polish up the content and subject line.

The good news is that you have to configure your account on Woodpecker, Reply.io or other tools just once and then only add prospects to the particular campaign.

Check the tutorial on how to create your first campaign: Woodpecker, Reply.io

Step 4:
Connect Leadonardo and Woodpecker

If you decide to use Woodpecker, you can benefit from our native integration.

As your campaign is ready to start, you just need to transfer data from Leadonardo to Woodpecker. The most comfortable way is to connect your account on Leadonardo with Woodpecker. It’s really easy – you just need to generate the API key from Woodpecker and paste it in the Leadonardo (Export to Woodpecker tab). If you have a problem with generating an API key, please take a look at the instruction.

Step 5:
Transfer data

When your connection is ready, you can start transferring data from Leadonardo to Woodpecker. Before clicking “proceed”, you can benefit from our extra features:

  • gender recognition;
  • correcting company name (it deletes the legal form from the company name);
  • adding a vocative case (really useful when you create the campaign for Polish market);

Do you have another tool for outreach purposes? No problem. You can export the data to the .csv file from Leadonardo using Export in the Accepted Companies tab.

Summary:

Now you can easily send your prospect to the selected campaign and start sending emails. We hope that your campaign is going to be really successful and bring you new sources of high-quality leads. If you have any questions, feel free to contact us – support@leadonardo.com

 

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joanna-jachuła

Joanna Jachuła

Data-oriented person. Believes in 4 main success keys in outbound marketing: well-selected target audience, “healthy” domain, outstanding copy and good quality data.