The Everyman’s Guide To Getting Clients Online

Marta Balukiewicz in

Blog/B2B Sales Strategy/The Everyman’s Guide To Getting Clients Online

Sales directors, marketing managers and various other sales professionals are wondering how to get more clients on the daily. And it’s not a surprise they do, since most of the times, business growth is directly related to increasing the number of customers you serve. It’s always great to have a steady core of loyal clients, but what about getting new ones? Well, one of the major advantages of doing business online is the almost unbridled access to new leads. The tough part is optimizing your search efforts and coming up with ideas on getting clients online. Lucky for you I’m here to help – keep on reading!

In these days and times, hitting up the Web may be the best way to get new clients regardless of the industry you’re in. The almighty Internet helps you save a ton of time, since you no longer have to run around attending meetings, conferences and other business events.

There’s plenty of fish to catch in this digital sea, however, the fish have evolved to become smart, so you have to choose your fishing spot carefully, as well as use modern tools and a desirable bait if you don’t want to come up empty handed.

With that being said, we present to you…

10 ways to get clients online

Utilize your current network of contacts

Your own network of contacts is a great place to start when seeking new customers. The multitude of communication channels available these days makes it easy not only for you to reach out to people, but also for them to refer you some of their business partners.

Recommendations and WoMM are very efficient selling tools. Tim Shoemaker at Palo Alto Software talks of referrals being strong, valuable leads.

Take advantage of the trust you already enjoy with your existing customers and ask for referrals directly. Oftentimes, even if people are happy with your services, they won’t go out of their way to recommend you to their contacts, so you need to take initiative.

Stay expanding your network

Activating your current network is a way to get your feet wet, but it won’t supply you with a bottomless source of new leads. You have to expand and establish new connections.

This here is another grassroots technique for getting new clients many may be overlooking. I bet you’re already on LinkedIn and Facebook – why not join relevant groups there? Also, look for specialist sites in your business niche and become a community member there.

Whatever venture you may have planned for the future, it’ll be easier to achieve your goal with the help and support of the people you’ve established connections with.

Improve your call to action

Reviewing your marketing materials and website in terms of including a powerful call to action is another low-investment and potentially high-return tactic to get clients for your business.

As Nicole Munoz of Start Ranking Now says, putting your product out there isn’t enough, you have to state explicitly what the next step you expect from the customer is.

The message is all about getting the audience engaged, so don’t aim for too elaborate communication. If you’re already using CTA across multiple media, you might want to sit down with a copywriter to see if it can be tweaked.

Develop a case study with a customer

Customer case studies are among the most powerful content pieces you can develop because they’re authentic, verifiable, and deliver evidence you’re a credible business partner.

In order to achieve the best outcome, don’t force anything and aim for customers that have been with you for some time. They too should appreciate the opportunity not only to support you, but also gain some free exposure, since you’re going to publish the case study across multiple channels.

Now, the way a case study helps you get clients online is by putting your professionalism, expertise, trust and reliability on display, all of which will certainly boost your image in the eyes of prospects.

Develop an ebook

Having a well-defined content marketing strategy in place is always a good way to get clients online. One content piece that guarantees to get people’s attention and position you as an expert is an ebook.

What makes it so attractive is that usually it offers evergreen content, solves an issue, or generates some other value.

Once you develop and publish an ebook, you can start capturing emails of people who download it and market to them in the future. This technique helps you generate quality leads interested in what you have to say.

Guest blogging

Guest blogging is an excellent opportunity to put yourself or your brand out there and tap into a new audience, whose members may turn into future customers.

Pinpoint sites that your potential clients frequent and get your foot in the door by delivering quality content.

It’s highly important to make your pitch appealing to the website’s owner. You must fit in with the site’s profile while raising enough interest in your own brand to win new customers.

Use Twitter

You can use Twitter in your network expansion efforts – that’s a proven method. Hashtags, for example, will let you run searches, as well as reach people with the content you post.

The microblogging platform also offers a dedicated search engine which I highly advise you explore when trying to get clients online.

You may find new business opportunities using search phrases such as:
Hiring a [your keyword here]
Looking to hire a [your keyword here]
Looking for a [your keyword here]
#hiring #yourkeywordhere

I suggest you get creative with your searches and adjust the examples above to the niche you’re operating in.

Get busy on Quora

Quora has become an increasingly popular destination for various marketers these days. If you’re not yet familiar with it, it’s “A place to share knowledge and better understand the world.”

People from all over the globe visit the site to share their expertise, answer questions in a comprehensive manner, and help others understand a wide range of issues. An extra boon is that many answers are well indexed by Google, potentially giving you lots of exposure.

The portal has a pretty strict no-spam policy, so if you’re going to get new clients there, make sure you have a complete profile, be helpful, and don’t blatantly push your product or service. If you’re good at something, people will notice and reach out to you. Be patient, as this will surely be a long-term endeavor.

Cold emailing with RightHello

And if you don’t have the patience and would like to know how to get clients for your business fast, I got you covered.

James Johnson has spoken extensively about the power of having a system, which can also be applied to the process of getting new clients.

RightHello offers such a clear-cut system, that helps business owners gain clients and saves a lot of time. The cold email campaigns are about taking a significant workload off your shoulders and have a number of strong benefits:

Final word

There’s no single, magic method for getting new clients online – if there was, everyone would be all over it.

I know as much as you do it’s tough sometimes to get things off the ground, but I want you to get the ball rolling by selecting 3 of the techniques discussed above and committing to seeing them through.

Focus and stick to what’s most applicable in your niche and you’re guaranteed to see the number of leads go up. Alternatively, try Leadonardo and save a lot of your time like plenty of satisfied businesses did already.

Looking forward to hearing from you!

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Marta Balukiewicz

Former journalist. Loves to ride a motorcycle, writes about B2B marketing with a passion. Thanks to work in RightHello she knows the secrets of lead generation and cold email campaigns. Privately a big fan of Iron Man.