What is Average Deal Size?

Average Deal Size (also called Average Purchase Value) is a really basic metric showing the average amount of money clients spend on your product or service.

How to calculate ADS?

To calculate Average Deal Size you must divide total money gained from clients’ orders by the number of deals closed during a chosen period of time. E.g.: If during the last month you’ve closed 3 deals that generated 200$, 500$, and 800$, your Average Deal Size is 500$.


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