Different signs showing prospect’s interest in a product or service, a verbal or visual cue. For example prospect might ask you a question such as: “Can you go into more details?”, “What else can this app do?” or moving closer. A buying signal indicates that a salesperson should begin to close the sale. A common buying signals: smiling, asking about next steps, asking about payment options, detailed questions etc. It can be also sitting on edge of chair, open hands, moving closer. Being able to recognize these signs during your sales demo give you a predominance.