What are consumer characteristics?

Consumer characteristics help to identify target group using market segmentation – technique that allows to devide clients into groups. Cosumer characteristics can base on demographics (age, gender, race, income etc.), psychographics (what do people buy – by beliefs, opinions, values and emotions), geographics (metropolitan area, climate, population density) and behavioristics (like attitude, purchase occasion, user status, benefits sought, loyalty rate).

Characteristics Of A Good Consumer


You should also check: