Conversion path is the way that user went through, which consists of concrete steps taken by him, which ends with desired action from the standpoint of the webiste owner. Typical converstion path starts when user arrives at a ladning page and then he goes through next steps until reaching a final one, either positive (for exaple purchase) or negative (like abandoned session). We also can say that at the end of the conversion path unknown visitor ends as a known lead.
