What is hot lead?

It is a person who shows interest in buying your product through buying signals. Hot lead is a direct enquiry from a prospect. These are the best types of leads – they are highly interested in your product and need it, have a budget and probably are ready to buy. If they are actively seeking for a solution to their pain point that your product can solve it’s the best case. Hot leads tends to be closest to the buying stage of the sales cycle.


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