What is paid marketing?

Paid marketing is related to division of media to owned, earned and paid media. It includes paid banner ads and sponsorships, as well as banner ads and paid search marketing. The purpose of using paid media is usually the will to create and build brand awareness or acquire new customers.

Pros and cons of paid marketing


  • fast scaling,
  • complete control over marketing message,


  • often ignored by people,
  • expensive way of doing marketing,
  • only big or medium companies can afford that


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