It’s a sales technique, allowing prospective buyers to “try out” the product for a few days before deciding; it consist of offering to the prospect free trial or test period before agreeing to make the deal. This technique creates trust relationships and take the pressure off the client. Why marketers call it puppy dog close? Salespeople from pet stores allow customers to take a puppy home for the weekend for free and bring it back if they change their minds. Practically nobody brings the dog back. Any other examples? Car shoppers are allowed to take a car for a test drive.
